Integrated Marketing is a marketing tactic that combines print, personalization and digital content to increase your sales and marketing results. It starts with direct mailing, followed by digital advertising and ends with immediate outcome reporting.
| Crafting your Strategy
We start off by meeting with you to discuss your company goals, conduct database research and begin to concept development.
Next, we design a direct mail piece relevant to each person receiving it by using personalized mailing, customized to each individual. Website landing pages will be created to record customer response to the mailing.
| Production and Reporting
After everything has been tested and approved, we send out the mailing piece and your customers will be driven to your website landing page to respond to your offer. You will get immediate customer feedback emailed directly to your sales force and management team.
You will have the ability to log on to a reporting web interface to view and download campaign results. The real-time reporting can be used to modify and fine-tune future marketing efforts and see a return on investment of the campaign.